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UNKIBBLE
Finally, Fresh Dog Food at an Affordable Price
100% fresh, whole ingredients. More convenient than fresh-frozen. 40% less expensive. Our most popular product.
4.9/5 (1034 Reviews)
Take a 3 Minute Quiz to get your Personalized Plan + Special Trial Offer.
Save On Fresh
You shouldn’t have to break the bank to feed your dog fresh. On average, UnKibble is 40% less than fresh-frozen options.
Use those savings to buy your dog (or yourself!) something nice.
Join the UnKibble Revolution
We are rewriting the rules of dry dog food. Kibbles use powdered meat meals, cheap fillers and processed junk. Our product is different.
It's not kibble. It's UnKibble: the only Fresh Dry food for dogs.
A personalized plan, just for your pup.
Take our quiz to customize your dog's plan - starts at $7/week.
Bella
3 years old , 5 pounds
Health Issues: Allergies & coat issues
Favorite Flavor: Beef & Barley
starting at
$1.06/meal
Dachund
Luna
2 years old , 40 lbs
Health Issues: Overweight
Favorite Flavor: Chicken & Brown Rice
starting at
$1.99/meal
Beagle
Sunny
10 years old , 65 lbs
Health Issues: Dental issues
Favorite Flavor: Beef & Barley
starting at
$3.08/meal
German Shepherd
UNCOMPROMISING QUALITY
We use only 100% whole food. We’re so proud of our ingredients, we print them on the front of every bag.
UNBELIEVABLE TASTE
We turn fresh food into crunchy pieces dogs dance for. Even the pickiest eaters will love the taste of UnKibble -- we guarantee it.
UNMATCHED CUSTOMIZATION
We build the perfect vet-developed plan for your dog’s unique needs. A custom scoop for your pup removes any portioning guesswork.
We sell directly to you. No retail mark-up means a better price for you.
UNBEATABLE VALUE
Quality you can’t find in stores
We sell UnKibble directly to you. We ditch the retail markups and cookie cutter bag sizes. You get a meal plan tailored to your dog, at a price you could never find at the pet store.
Perfectly Timed Orders
Never overfeed or run out of food
Free Shipping, Always
Anywhere in the contiguous US
Flexible Delivery
Pause or modify orders at any time
Personalized Plans
With a personalized scoop for your unique dog
RECIPES
REVIEWS
FAQ
UNKIBBLE
UNKIBBLE
100% Fresh Ingredients
No artificial fillers, additives, or preservatives. Ever. Every bag of UnKibble is made in small batches with only 100% fresh ingredients we’d eat too.
INGREDIENTS: Chicken, Brown Rice, Sweet Potatoes, Carrots, Chicken Livers, Chicken Gizzards, Apples, Kale, S&T Nutrient Blend, Sunflower Seeds, Ginger, Salt, Dried Kelp, Mixed Tocopherols (See full Nutrient Blend ingredient list here).
Fresh Without the Fridge
Reclaim your freezer! Our unique Fresh Dry process means UnKibble is shelf-stable, easy to serve and can be conveniently shipped to your door without the need for refrigeration, pesky pickup windows, or soggy cardboard boxes.
Personalized Plans
Fill out our short quiz and we’ll create a personalized meal plan tailored to your dog’s specific needs. You’ll also get a scoop custom-made to your pup’s portion, so you never have to guess if you’re giving them too much or not enough.
Complete & Balanced
UnKibble is formulated with top animal nutritionists to meet or exceed the standards set by AAFCO's Dog Food Nutrient Profiles for all stages of a dog’s life from puppies to seniors.
Happy Pup, Guaranteed
If your dog doesn’t like it, we’ll refund 100% of the price of your trial order. Simple as that. (But something tells us they’ll be begging for more!)
You shouldn’t have to break the bank to feed your dog fresh. On average, UnKibble is 40% less than fresh-frozen options.
Use those savings to buy your dog (or yourself!) something nice.
We are rewriting the rules of dry dog food. Kibbles use powdered meat meals, cheap fillers and processed junk. Our product is different.
Join the UnKibble Revolution
It's not kibble. It's UnKibble: the only Fresh Dry food for dogs.
UNCOMPROMISING QUALITY
UNBELIEVABLE TASTE
UNMATCHED CUSTOMIZATION
We use only 100% whole food. We’re so proud of our ingredients, we print them on the front of every bag.
We turn fresh food into crunchy pieces dogs dance for. Even the pickiest eaters will love the taste of UnKibble -- we guarantee it.
We build the perfect vet-developed plan for your dog’s unique needs. A custom scoop for your pup removes any portioning guesswork.
We sell directly to you. No retail mark-up means a better price for you.
UNBEATABLE VALUE
Perfectly Timed Orders
Free Shipping, Always
Personalized Plans
We sell UnKibble directly to you. We ditch the retail markups and cookie cutter bag sizes. You get a meal plan tailored to your dog, at a price you could never find at the pet store.
Never overfeed or run out of food
Anywhere in the contiguous US
Pause or modify orders at any time
With a personalized scoop for your unique dog
Quality you can’t find in stores
Flexible Delivery
Thousands of tails wagging!
We’re really happy we found Spot and Tango! Lino went from 5 poops a day to 2.
KIM C.
LINO'S HUMAN
Amazing! Worth. Every. Penny. My Norris can be a picky eater, but he LOVES his Unkibble!
SOFIA
NORRIS' HUMAN
I love that it’s still convenient like dry food, but made with the same fresh ingredients as real food.
BROOKE H.
LUNA'S HUMAN
I've firsthand seen the change in his coat texture and overall wellbeing. My 6 year old Australian Shepherd is acting like a puppy again!
MATT'S
OTTO ROCKE'S HUMAN
I know I’m making a good choice nutritionally and he is a huge fan of the taste and texture.
RACHEL M.
DALLA'S HUMAN
Our Springer Spaniel was having major gut issues for a few months. Within two days of UnKibble he was a brand new puppy!
SHANNON L.
DAKOTA'S HUMAN
When Luke takes his Spot & Tango Calming Supplement he is way more relaxed when people come to our apartment!
JAIME B.
LUKE'S HUMAN
The customer service is even better than the food. I'm really happy this company exists.
KVITA K.
LOKI'S HUMAN
We’re really happy we found Spot and Tango! Lino went from 5 poops a day to 2.
KIM C.
LINO'S HUMAN
A personalized plan, just for your pup.
Take our quiz to customize your dog's plan - starts at $7/week.
Bella
3 years old, 5 pounds
Health Issues: Allergies & coat issues
Favorite Flavor: Beef & Barley
starting at
$1.06/meal
Dachsund
Luna
2 years old, 40 lbs
Health Issues: Overweight
Favorite Flavor: Chicken & Brown Rice
starting at
$1.99/meal
Beagle
Sunny
10 years old, 65 lbs
Health Issues: Dental issues
Favorite Flavor: Beef & Barley
starting at
$3.08/meal
German Shepherd
Perfect for puppies and adults
All of our UnKibble and Fresh recipes meet or exceed the standards set by AAFCO's Dog Food Nutrient Profiles for all life stages.
If you've got a puppy, we'll take that into account when building your plan, then we can adjust your plan as they grow.
GIVE UNKIBBLE A TRY
Sign Up for Pet Tips & More
The Only Fresh Dry™ Food for Dogs
Trials starting at $16.50
It's not kibble, it’s UnKibble. Made with 100% fresh, whole ingredients. More convenient than fresh-frozen and 40% more affordable.
4.7 out of 5 based on 1,000+ Reviews
AS SEEN IN
Thousands of tails wagging!
We’re really happy we found Spot and Tango! Lino went from 5 poops a day to 2.
KIM C.
LINO'S HUMAN
Amazing! Worth. Every. Penny. My Norris can be a picky eater, but he LOVES his Unkibble!
SOFIA
NORRIS' HUMAN
I love that it’s still convenient like dry food, but made with the same fresh ingredients as real food.
BROOKE H.
LUNA'S HUMAN
I've firsthand seen the change in his coat texture and overall wellbeing. My 6 year old Australian Shepherd is acting like a puppy again!
MATT'S
OTTO ROCKE'S HUMAN
I know I’m making a good choice nutritionally and he is a huge fan of the taste and texture.
RACHEL M.
DALLA'S HUMAN
Our Springer Spaniel was having major gut issues for a few months. Within two days of UnKibble he was a brand new puppy!
SHANNON L.
DAKOTA'S HUMAN
When Luke takes his Spot & Tango Calming Supplement he is way more relaxed when people come to our apartment!
JAIME B.
LUKE'S HUMAN
The customer service is even better than the food. I'm really happy this company exists.
KVITA K.
LOKI'S HUMAN
Based on verified customer reviews on
Based on verified customer reviews on
100% Whole Foods
Real ingredients in radically simple recipes
Vet Developed
AAFCO compliant and exceeds industry standards
Personalized Plans
Meals customized for your dog's weight, breed and activity level
No Retail Markup
Sold directly to you to keep quality high and price low
100% Whole Foods
Real ingredients in radically simple recipes
Personalized Plans
Meals customized for your dog's weight, breed & activity level
Vet Developed
AAFCO compliant & exceeds industry standards
No Retail Markup
Sold directly to you to keep quality high & price low
12 Simple Ingredients
12 Simple Ingredients
Change your pup's life in just two weeks
Get started with a personalized trial box
No more measuring. No more guesswork. Just scoop and serve the perfect amount for your dog's unique needs. Take our quiz to find the perfect plan.
Get started with a personalized trial box
UnKibble vs. Kibble
Why dog parents prefer the only Fresh Dry™ food for dogs.
Vet-Nutritionist Developed
We work with board-certified veterinarians to craft and continuously enhance our recipes and our one-of-a-kind Fresh Dry™ process.
UnKibble is produced in USDA-inspected facilities, where every batch is meticulously inspected by real people—ensuring it is safe and ready for your pet to enjoy.
We work with board-certified veterinarians to craft and continuously enhance our recipes and our one-of-a-kind Fresh Dry™ process.
UnKibble is produced in USDA-inspected facilities, where every batch is meticulously inspected by real people—ensuring it is safe and ready for your pet to enjoy.