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UNKIBBLE

Finally, Fresh Dog Food at an Affordable Price

100% fresh, whole ingredients. More convenient than fresh-frozen. 40% less expensive. Our most popular product.

4.9/5 (1034 Reviews)

SEE PLANS & PRICING

Take a 3 Minute Quiz to get your Personalized Plan + Special Trial Offer.

Save On Fresh

You shouldn’t have to break the bank to feed your dog fresh. On average, UnKibble is 40% less than fresh-frozen options.

Use those savings to buy your dog (or yourself!) something nice.

SEE PLANS & PRICING

Join the UnKibble Revolution

We are rewriting the rules of dry dog food. Kibbles use powdered meat meals, cheap fillers and processed junk. Our product is different.

START TODAY

It's not kibble. It's UnKibble: the only Fresh Dry food for dogs.

A personalized plan, just for your pup.

Take our quiz to customize your dog's plan - starts at $7/week.

Bella

3 years old , 5 pounds

Health Issues: Allergies & coat issues

Favorite Flavor: Beef & Barley

starting at

$1.06/meal

Dachund

Luna

2 years old , 40 lbs

Health Issues: Overweight

Favorite Flavor: Chicken & Brown Rice

starting at

$1.99/meal

Beagle

Sunny

10 years old , 65 lbs

Health Issues: Dental issues

Favorite Flavor: Beef & Barley

starting at

$3.08/meal

German Shepherd

SEE PLANS & PRICING

UNCOMPROMISING QUALITY

We use only 100% whole food. We’re so proud of our ingredients, we print them on the front of every bag.

UNBELIEVABLE TASTE

We turn fresh food into crunchy pieces dogs dance for. Even the pickiest eaters will love the taste of UnKibble -- we guarantee it.

UNMATCHED CUSTOMIZATION

We build the perfect vet-developed plan for your dog’s unique needs. A custom scoop for your pup removes any portioning guesswork.

We sell directly to you. No retail mark-up means a better price for you.

UNBEATABLE VALUE

UNKIBBLE MY DOG'S BOWL

Quality you can’t find in stores

We sell UnKibble directly to you. We ditch the retail markups and cookie cutter bag sizes. You get a meal plan tailored to your dog, at a price you could never find at the pet store.

Perfectly Timed Orders

Never overfeed or run out of food

Free Shipping, Always

Anywhere in the contiguous US

Flexible Delivery

Pause or modify orders at any time

Personalized Plans

With a personalized scoop for your unique dog

SEE YOUR PRICES
RECIPES
REVIEWS
FAQ
UNKIBBLE

UNKIBBLE

100% Fresh Ingredients
No artificial fillers, additives, or preservatives. Ever. Every bag of UnKibble is made in small batches with only 100% fresh ingredients we’d eat too. INGREDIENTS: Chicken, Brown Rice, Sweet Potatoes, Carrots, Chicken Livers, Chicken Gizzards, Apples, Kale, S&T Nutrient Blend, Sunflower Seeds, Ginger, Salt, Dried Kelp, Mixed Tocopherols (See full Nutrient Blend ingredient list here).
Fresh Without the Fridge
Reclaim your freezer! Our unique Fresh Dry process means UnKibble is shelf-stable, easy to serve and can be conveniently shipped to your door without the need for refrigeration, pesky pickup windows, or soggy cardboard boxes.
Personalized Plans
Fill out our short quiz and we’ll create a personalized meal plan tailored to your dog’s specific needs. You’ll also get a scoop custom-made to your pup’s portion, so you never have to guess if you’re giving them too much or not enough.
Complete & Balanced
UnKibble is formulated with top animal nutritionists to meet or exceed the standards set by AAFCO's Dog Food Nutrient Profiles for all stages of a dog’s life from puppies to seniors.
Happy Pup, Guaranteed
If your dog doesn’t like it, we’ll refund 100% of the price of your trial order. Simple as that. (But something tells us they’ll be begging for more!)

You shouldn’t have to break the bank to feed your dog fresh. On average, UnKibble is 40% less than fresh-frozen options.

Use those savings to buy your dog (or yourself!) something nice.

We are rewriting the rules of dry dog food. Kibbles use powdered meat meals, cheap fillers and processed junk. Our product is different.

Join the UnKibble Revolution

It's not kibble. It's UnKibble: the only Fresh Dry food for dogs.

UNCOMPROMISING QUALITY

UNBELIEVABLE TASTE

UNMATCHED CUSTOMIZATION

We use only 100% whole food. We’re so proud of our ingredients, we print them on the front of every bag.

We turn fresh food into crunchy pieces dogs dance for. Even the pickiest eaters will love the taste of UnKibble -- we guarantee it.

We build the perfect vet-developed plan for your dog’s unique needs. A custom scoop for your pup removes any portioning guesswork.

We sell directly to you. No retail mark-up means a better price for you.

UNBEATABLE VALUE

Perfectly Timed Orders

Free Shipping, Always

Personalized Plans

We sell UnKibble directly to you. We ditch the retail markups and cookie cutter bag sizes. You get a meal plan tailored to your dog, at a price you could never find at the pet store.

Never overfeed or run out of food

Anywhere in the contiguous US

Pause or modify orders at any time

With a personalized scoop for your unique dog

Quality you can’t find in stores

Flexible Delivery


TEMPORARILY UNAVAILABLE

Thousands of tails wagging!

We’re really happy we found Spot and Tango! Lino went from 5 poops a day to 2.

KIM C. 

LINO'S HUMAN

Amazing! Worth. Every. Penny. My Norris can be a picky eater, but he LOVES his Unkibble!

SOFIA

NORRIS' HUMAN

I love that it’s still convenient like dry food, but made with the same fresh ingredients as real food.

BROOKE H.

LUNA'S HUMAN

I've firsthand seen the change in his coat texture and overall wellbeing.  My 6 year old Australian Shepherd is acting like a puppy again!

MATT'S

OTTO ROCKE'S HUMAN

I know I’m making a good choice nutritionally and he is a huge fan of the taste and texture.

RACHEL M.

DALLA'S HUMAN

Our Springer Spaniel was having major gut issues for a few months. Within two days of UnKibble he was a brand new puppy!

SHANNON L.

DAKOTA'S HUMAN

When Luke takes his Spot & Tango Calming Supplement he is way more relaxed when people come to our apartment!

JAIME B.

LUKE'S HUMAN

The customer service is even better than the food. I'm really happy this company exists.

KVITA K.

LOKI'S HUMAN

We’re really happy we found Spot and Tango! Lino went from 5 poops a day to 2.

KIM C. 

LINO'S HUMAN

TRY IT NOW

A personalized plan, just for your pup.

Take our quiz to customize your dog's plan - starts at $7/week.

SEE PLANS & PRICING

Bella

3 years old, 5 pounds

Health Issues: Allergies & coat issues

Favorite Flavor: Beef & Barley

starting at

$1.06/meal

Dachsund

Luna

2 years old, 40 lbs

Health Issues: Overweight

Favorite Flavor: Chicken & Brown Rice

starting at

$1.99/meal

Beagle

Sunny

10 years old, 65 lbs

Health Issues: Dental issues

Favorite Flavor: Beef & Barley

starting at

$3.08/meal

German Shepherd

Perfect for puppies and adults

All of our UnKibble and Fresh recipes meet or exceed the standards set by AAFCO's Dog Food Nutrient Profiles for all life stages.

If you've got a puppy, we'll take that into account when building your plan, then we can adjust your plan as they grow.

GIVE UNKIBBLE A TRY

Sign Up for Pet Tips & More

The Only Fresh Dry™ Food for Dogs
Trials starting at $16.50

Beef & BarleyTurkey & PotatoCod & SalmonChicken & Rice

It's not kibble, it’s UnKibble. Made with 100% fresh, whole ingredients. More convenient than fresh-frozen and 40% more affordable.

4.7 out of 5 based on 1,000+ Reviews

Beef & BarleyTurkey & PotatoCod & SalmonChicken & Rice
AS SEEN IN

Thousands of tails wagging!

We’re really happy we found Spot and Tango! Lino went from 5 poops a day to 2.

KIM C.

LINO'S HUMAN

Amazing! Worth. Every. Penny. My Norris can be a picky eater, but he LOVES his Unkibble!

SOFIA 

NORRIS' HUMAN 

I love that it’s still convenient like dry food, but made with the same fresh ingredients as real food.

BROOKE H. 

LUNA'S HUMAN 

I've firsthand seen the change in his coat texture and overall wellbeing.  My 6 year old Australian Shepherd is acting like a puppy again!

MATT'S 

OTTO ROCKE'S HUMAN

I know I’m making a good choice nutritionally and he is a huge fan of the taste and texture.

RACHEL M. 

DALLA'S HUMAN 

Our Springer Spaniel was having major gut issues for a few months. Within two days of UnKibble he was a brand new puppy!

SHANNON L.

DAKOTA'S HUMAN

When Luke takes his Spot & Tango Calming Supplement he is way more relaxed when people come to our apartment!

JAIME B.

LUKE'S HUMAN 

The customer service is even better than the food. I'm really happy this company exists.

KVITA K. 

LOKI'S HUMAN 

FIND MY PUP'S PLAN

Based on verified customer reviews on

Based on verified customer reviews on 

100% Whole Foods

Real ingredients in radically simple recipes

Vet Developed

AAFCO compliant and exceeds industry standards

Personalized Plans

Meals customized for your dog's weight, breed and activity level

No Retail Markup

Sold directly to you to keep quality high and price low

100% Whole Foods

Real ingredients in radically simple recipes

Personalized Plans

Meals customized for your dog's weight, breed & activity level

Vet Developed

AAFCO compliant & exceeds industry standards

No Retail Markup

Sold directly to you to keep quality high & price low

UPGRADE THEIR BOWL

12 Simple Ingredients

12 Simple Ingredients

Change your pup's life in just two weeks

BUILD MY TRIAL BOX

Get started with a personalized trial box

No more measuring. No more guesswork. Just scoop and serve the perfect amount for your dog's unique needs. Take our quiz to find the perfect plan.

Get started with a personalized trial box

UnKibble vs. Kibble

Why dog parents prefer the only Fresh Dry™ food for dogs.

TAKE QUIZ FOR 50% OFF

Vet-Nutritionist Developed

We work with board-certified veterinarians to craft and continuously enhance our recipes and our one-of-a-kind Fresh Dry™ process. 

UnKibble is produced in USDA-inspected facilities, where every batch is meticulously inspected by real people—ensuring it is safe and ready for your pet to enjoy.

GET STARTED

We work with board-certified veterinarians to craft and continuously enhance our recipes and our one-of-a-kind Fresh Dry™ process. 

UnKibble is produced in USDA-inspected facilities, where every batch is meticulously inspected by real people—ensuring it is safe and ready for your pet to enjoy.